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SEONGHOHaute Couture

SS 2025 Collection — The Reign of Ornament

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SS 2025 · Flagship

The Reign of
Ornament

42 Pieces · Couture

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FW 2024

Dark Rituals

28 Pieces · Prêt-à-Porter

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SS 2024

Golden Sovereign

34 Pieces · Couture

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FW 2023

Lacquer & Silk

19 Pieces · Accessories

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SS 2023

Neon Dynasty

52 Pieces · RTW

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SS 2025 · Honolulu

Pacific Eyewear

Sunglasses & Optical Frames

Featured Pieces

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New Season
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SS 2025 · Couture

Sovereign Gown

Hand-beaded silk organza. Open back. Floor length.

$8,400
XS
S
M
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Limited
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SS 2025 · Prêt-à-Porter

Obsidian Blazer

Italian wool-silk blend. Sculpted shoulder. Gold lining.

$3,200$4,100
S
M
L
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FW 2024 · Accessories

Gold Cuff Set

18k gold-plated brass. Set of three. Artisan-cast.

$940
OS
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Bestseller
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SS 2025 · Couture

Lacquer Trench

Patent leather finish. Double-breasted. Belted waist.

$5,600
XS
S
M
L
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FW 2024 · RTW

Silk Palazzo

100% silk charmeuse. Wide-leg. Fluid drape.

$1,850
XS
S
M
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Exclusive
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SS 2025 · Couture

Dynasty Corset

Boned satin with gold brocade inlay. Made to order.

$2,700
XS
S
M
▲
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FW 2024 · Footwear

Sovereign Heel

Suede upper. 100mm stiletto. Gold hardware detail.

$1,200
36
37
38
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Archive
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SS 2024 · Handbags

Lacquer Mini Bag

Patent calf leather. Gold chain strap. 3 colorways.

$2,100
OS
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New
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SS 2025 · Eyewear

Kalākaua Sunglasses

Acetate frame. Zeiss polarized lenses. Gold-tipped temples.

$680
OS
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SS 2025 · Eyewear

Sovereign Optical

Italian acetate. Rx-ready. Lenses fitted by your optician.

$540
OS

The Lookbook

The Reign of Ornament. Shot on location in Gyeongbokgung Palace and the 8th arrondissement, Paris. Photography by Minhee Jang.

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Look 01

Sovereign Gown in Midnight

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Look 02

Obsidian Blazer & Palazzo

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Look 03

Lacquer Trench — Paris

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Look 04

Dynasty Corset with Gold Cuffs

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Look 05

Full Couture Evening

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"Fashion is not decoration.
It is declaration."

Founded in Seoul, refined in Paris — Maison Seongho was born from a singular obsession: that clothing should command attention before a word is spoken. Our house fuses Korean heritage with European couture tradition, producing pieces that are simultaneously architecture and theatre.

Every collection begins not with a trend report, but with a question: what does power look like? What does desire sound like when it walks into a room? The answer is always SEONGHO.

18
Collections
6
Ateliers
2009
Founded
Members Only

Enter the Inner Circle

Private previews. Atelier access. First rights to limited pieces.

Flagship Atelier

Seoul, Gangnam-gu

18 Dosan-daero · By Appointment

Paris Showroom

8e Arrondissement

Faubourg Saint-Honoré · Mon–Sat

Honolulu Atelier

Waikīkī, Kalākaua

Pacific Resort Collection · By Appointment

Press & Collaborations

press@seongho.com

Response within 48 hours

Private Client Services

+82 2 000 0000

Bespoke Commissions Welcome